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January 2009: ‘The Handbook of European Intellectual Property Management: Developing , managin and protecting your company’s intellectual property'; Edited by Adam Jolly and Jeremy Pilpott

Date: January 1, 2009

CambridgeIP contributed a chapter titled ‘From IP Assets to IP Revenues’ to the newly released ‘The Handbook of European Intellectual Property Management: Developing, managing and protecting your company’s intellectual property’. In the book Quentin and Ilian outline how understanding a business’ IP landscape enables the business to be more effective in earning revenue from IP assets, providing a series of case studies illustrating how understanding patent landscapes assists in licensing, marketing and other business development activities.

Other contributors to the book covered topics ranging from Open Innovation, Rights protection and Contract negotiations. The book is published by Kogan Page, and can be purchased via Amazon.

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