CambridgeIP’s Ilian Iliev was a guest contributor to BusinessXL’s special October edition focused on ‘Why IP matters’. In his article Ilian argues that despite the downturn, a comprehensive and strategically integrated IP strategy remains key to long-term value creation. As part of such approach, UK companies should increase their patenting focus on current and future growth markets such as China and other major Asian markets and manufacturing destinations. BusinessXL is an award-winning magazine for growing companies and entrepreneurs. In its last few editions the magazine has sought to identify growth strategies that can beat the recession.