Fast Moving Consumer Goods (FMCG)

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CambridgeIP supports our Fast Moving Consumer Goods (FMCG) clients in their Open Innovation, Technology Scouting, M&A due diligence and R&D strategy work. CambridgeIP has extensive experience working with players across the FMCG value chain. Our past FMCG projects have ranged from food production, manufacturing and ingredients, product delivery devices and packaging, through to transport and logistics.

CambridgeIP has developed unique technology strategy, IP strategy and IP Landscape® expertise in key FMCG areas. We have expertise in many FMCG sub-sectors and related industries, including: FMCG logistics, manufacturing, sensors, FMCG dispensing machines and packaging. Our experience in FMCG includes work with major international companies, SMEs and leading academic groups.

Our distinctive approach to landscaping is systematic and data driven, providing facts in relation to R&D trends and specific opportunities. Our software-enabled analysis is efficient and repeatable, with several valuable analytics which are industry firsts helping identify R&D relationships, key players and new entrants. We frequently complement landscape findings with opinion and interpretation from our team, expert interviews, workshops, surveys and using other market research tools.

CambridgeIP’s strengths around understanding who owns relevant technology components across a wide range of technology-market areas prove invaluable to our FMCG clients seeking to develop, secure and deploy new technologies. In the case of transport, for example, technology improvements can have impacts across the FMCG value chain with benefits accumulating as units move through the value chain to consumption. Aspects where technology we have identified has improved our client’s ROI include vehicle design, maintenance, loading, routing, logistics and supply chain management.


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The FMCG industry is extremely diverse incorporating innovative processes, technologies, products, packaging and logistics. Sub-spaces within the FMCG industry can experience high levels of competition and variable demand. These features translate into a need to innovate to improve competitive performance and efficiency. CambridgeIP assists by reliably informing FMCG Open Innovation, technology scouting, R&D activities and competitive strategies.

The expertise of our team spans a wide range of areas within the FMCG industry. We have developed particular expertise in the following fields:

– Asset tracking
– Component monitoring
– Dispensing devices
– Formulations
– Packaging, including smart packaging
– Manufacturing processes
– Nutraceuticals
– Organic products
– Transport scheduling
– Refrigeration
– And much more

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Our FMCG clients use our services to meet a range of requirements including:

– Open Innovation
– Formulate R&D strategies
– Highlight technology ‘white space’
– Identify collaboration & in-licensing partners
– Gather competitive intelligence
– Inform investment opportunities
– Support investment cases
– Understand the patent landscape
– Enable Freedom to Operate (FTO) analysis
– Undertake M&A due diligence
– Technology value chain mapping
– Develop technology roadmaps
– Patent breaking
– Technology scouting

Contact us for a full list of our expertise

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