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Packaging connects FMCG products to consumers, providing information and performing other functions. Packaging may also play an important part in the protection, transport and storage of FMCG products. Packaging selection and packaging R&D are impacted by a range of factors including available technologies, consumer trends and environmental considerations.

The global packaging industry generates a turnover exceeding €500 billion, 60% of which concerns the food sector. Food packaging remains their largest market with 40% of turnover, followed by the health-pharmacy sector (11%) and the cosmetics-hygiene-perfumery sector (10%).

Key innovation criteria include, for example, user friendly packaging, convenience and single serve packaging, unique printing techniques, innovative materials.


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Packaging is becoming smarter and more sophisticated. Types of packaging we are familiar with include:

– Capsules
– Vacuum packs
– Foil packed
– Can
– Carton
– Tubes
– Cartridges
– Packets

Packaging machinery – Patents may claim, machinery with the ability to produce existing packaging in a new way; or new and existing ways to produce new types of packaging.

Innovative packaging – Packaging with new qualities such as air tight, active bottle caps or easy open.

Packaging materials – Novel materials for packaging to reduce carbon footprint, cost or weight. Below are some patent examples of innovative material manufacturing and applications.

CambridgeIP has an extensive experience working in the field of FMCG packaging. We support our clients in their R&D and IP strategy through IP Landscape® and Freedom to Operate (FTO) analysis as well as non-patent Journal Landscape projects conducted by our team of experts.

Clients use our Packaging Technology analysis to meet a range of business development requirements:

– Understand their patent landscape
– Gather competitive intelligence
– Formulate R&D strategies
– Identify collaboration & in-licensing partners
– Enable Freedom to Operate analysis
– Support investment cases
– Undertake M&A due diligence
– Open Innovation
– Highlight Technology ‘white space’
– Inform Investment Opportunities
– Technology Value Chain mapping
– Develop Technology Roadmap

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