Transport & Logistics

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FMCG supply chains are usually international, therefore their supply chain covers different continents and requires sophisticated mapping. Demand for FMCG is dynamic. The demand can fluctuate between continents, countries, and individual stores. Successfully co-ordinating the supply to the demand, is essential to maintain maximum sales and reduce wasted transport trips.

Implementing innovative solutions throughout the supply chain can multiply to produce huge savings in transport costs and reduce the unit price, therefore increasing profits. For example software to track vehicles, which supplies real time data feedback when vehicles arrive at their destination, this starts the downstream initiation of product movement to the pick up point for the next delivery.


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Technology improvements in FMCG transport can have impacts across the FMCG value chain with benefits accumulating as units move through the value chain to consumption. Aspects where technology we have identified has improved our FMCG client’s ROI include vehicle design, maintenance, loading, routing, logistics and supply chain management

CambridgeIP has an extensive experience working in the field of FMCG transport and logistics. We support our clients in their R&D strategy, competitive strategies and IP strategy development. Recent work has included:

Mechanical vehicle innovations – Innovative physical components, such as energy efficient engines.
Vehicle and route scheduling – Vehicle tracking and data management to schedule and optimise routes and load of vehicles.
Component monitoring – lifetime prediction such as rate of corrosion or wear; monitoring of vehicles to maintain optimal performance and efficiency of transport fleet. Monitoring can be undertaken by sensors using technology such as laser, piezoelectric and ultrasound.

Clients use our Transport technology analysis to meet a range of business development requirements:

– Understand their patent landscape
– Gather competitive intelligence
– Formulate R&D strategies
– Identify collaboration & in-licensing partners
– Enable Freedom to Operate analysis
– Support investment cases
– Undertake M&A due diligence
– Open Innovation
– Highlight Technology ‘white space’
– Inform Investment Opportunities
– Technology Value Chain mapping
– Develop Technology Roadmap

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